Folger’S Coffee Packaging ReDesign
Folger’s is a well known coffee manufacturer that produces coffee grounds and instant coffee from mountain grown coffee beans. Folger’s welcomes all coffee drinkers to try their product and find the right coffee grounds for you.
Having been in business since 1850, Folger’s has perfected there craft and is able to consistently produce quality products there audience loves.
Brand Direction
Fresh, elevated, retro, and inviting are a few words that came to mind when beginning to flesh out the brand and guides the direction in which we are moving toward.
I collected a series of photos that would help inform design decisions moving forward. The goal is to create a brand that draws inspiration from Folger’s past history and continuing to elevate and carry that wonderful history in a fresh and new way.
Brand Identity
Logo
Your logo is the signature of your brand not the brand itself. Each brand is different has different requirements but for this brand there are four variations on the logo to give the brand more flexibility and versatility. These three variations are labeled as follows: Primary Logo, Secondary Logo, and Logo mark.
Check out my Brand Presentation for more Information!
Typography
Using the right typography for your brand is going to be pivotal because it sets the tone.
These fonts have been chosen to pair perfectly with each other as well as your brand identity. Having different sets of fonts allows for the design to not be repetitive.
Using consistent typography across your brand will make you recognizable and memorable.
Color
Using the right colors is going to be important in setting the tone of your brand as well.
Color psychology plays a huge role in deciding the color pallet and helps to amplify the brands vision and message.
Using a cohesive color pallet across your brand will make you more recognizable.
Brand-in-action-
Brand-in-action-
In the future, I would like to continue to expand on the brand identity and create more assets for the client.
Want a more in-depth look at the brand? Check out my Brand Presentation for more Information!