Bella Bonita Beauty is a traveling spa run by a talented esthetician. While her target audience is toward younger members of the LatinX community, she encourages everyone to come to her for all their needs.
If you worry about trying a new spa or don’t have time to travel somewhere Bella Bonita Beauty is able to travel right to you so you never have to leave the comfort and safety of your home for a relaxing day at the spa.
Bella Bonita Beauty
Brand Direction
Relaxed, refreshed, elegant, and inviting are a a few words that came to mind when begining to flesh out the brand and guides the direction in which we are moving toward.
I collected a series of photos that matched a tropical sunset aesthetic alongside calm spa scenes to evoke feelings of calm, refreshed, rejuvenated, and reset all are feelings evoked when seeing the sun rise and set for the first time in a tropical paradise.
Brand Identity
Logo
Your logo is the signature of your brand not the brand itself. Each brand is different has different requirements but for this brand there are four variations on the logo to give the brand more flexibility and versatility. These four variations are labeled as follows: Primary Logo, Secondary Logo, Sub-Mark, and Logo mark.
Check out my Brand Presentation for more Information!
Typography
Using the right typography for your brand is going to be pivotal because it sets the tone.
These fonts have been chosen to pair perfectly with each other as well as your brand identity. Having different sets of fonts allows for the design to not be repetitive.
Using consistent typography across your brand will make you recognizable and memorable.
Color
Using the right colors is going to be important in setting the tone of your brand as well.
Color psychology plays a huge role in deciding the color pallet and helps to amplify the brands vision and message.
Using a cohesive color pallet across your brand will make you more recognizable.
Brand-in-action-
Brand-in-action-
Want a more in-depth look at the brand? Check out my Brand Presentation for more Information!
In the future, I would like to continue to expand on the brand identity and create more assets for the client.