Alacran Studios is an up and coming Development firm that specializes in web design and develpoment. Alacran Studios is run by a young member of the Latine comunity, Jorge Viramontes.He aims to work with other small business’ to help elevate there craft.
Alacran Studios is the best place to go to if you need a new website and a great place to learn business strategies that will kick start your business.
Alacran Studios
Brand Direction
Modern, sleek, flexible, and visionary are a few words that came to mind when beginning to flesh out the brand and guides the direction in which we are moving toward.
I collected a series of photos that matched the above adjectives. I wanted to pull inspiration from the name of the company as well. Alacran translates to scorpion in spanish and it would be interesting to see how that carries on throughout the design process.
Brand Identity
Logo
Your logo is the signature of your brand not the brand itself. Each brand is different has different requirements but for this brand there are four variations on the logo to give the brand more flexibility and versatility. These four variations are labeled as follows: Primary Logo, Secondary Logo, Sub-Mark, and Logo mark.
Check out my Brand Presentation for more Information!
Typography
Using the right typography for your brand is going to be pivotal because it sets the tone.
These fonts have been chosen to pair perfectly with each other as well as your brand identity. Having different sets of fonts allows for the design to not be repetitive.
Using consistent typography across your brand will make you recognizable and memorable.
Color
Using the right colors is going to be important in setting the tone of your brand as well.
Color psychology plays a huge role in deciding the color pallet and helps to amplify the brands vision and message.
Using a cohesive color pallet across your brand will make you more recognizable.
Brand-in-action-
Brand-in-action-
Want a more in-depth look at the brand? Check out my Brand Presentation for more Information!
In the future, I would like to continue to expand on the brand identity and create more assets for the client.